Onsite: Norwegian Coastal Voyage Rebrands as Hurtigruten

NEW YORK-Norwegian Costal Voyage announced on Monday that it was shedding its North American name and reverting to Hurtigruten, the official name of the parent company as it's known worldwide. The name change is just one measure the cruise line is taking to establish itself globally. Along with the name change, Hurtigruten, which operates itineraries in Greenland, the Arctic and Antarctica, launched a new exploration ship this year, the 318-passenger Fram.

"Today is the day," said Hurtigruten President Hans Rood, "There was a clear disconnect between Hurtigruten and Norwegian Coastal Voyage."

One of the problems was that many in North America assumed NCV only sailed around Norway, which is false. "Now we have to get the word out," Rood added. New marketing campaigns will feature Hurtigruten, and the line has set up an additional call center in Florida to support growth. There is also a new web site and booking engine through the Amadeus global distribution system. Visit [www.hurtigruten.us].

Read more on:

Suggested Articles:

The first phase of the project, 150 travel advisors will travel on a series of 18 FAM trips to seven destinations across Mexico and the Caribbean.

Pablo Jose Torres Sojo, GM of the Caribe Hilton in San Juan, Puero Rico, has been elected president of the Caribbean Hotel and Tourism Association.

Avoya Travel is advocating that travel suppliers adopt a split commission program—a "deposit commission" and "final payment/departure commission…