|Stein Kruse, CEO Princess Cruises (left) and Jan Swartz, president Princess Cruises (right) joined by partners Chef Curtis Stone, Candice Olson, Dr. Michael Breus and Chef Ernesto Uchimura.|
Princess Cruises has announced "The Come Back New Promise," a $450 million, multi-year cruise ship renovation campaign aimed at enhancing the line's guest experience.
The new campaign comprises previously announced initiatives by Princess aimed at expanding the cruise line's culinary and wellness experiences:
Chef Curtis Stone – A partnership with award-winning chef, New York Times best-selling author and restaurateur Curtis Stone brings guests fresh, new culinary creations. All Princess ships will feature "Crafted by Curtis" menu items in the main dining room, while on select ships guests will enjoy "SHARE," a new specialty restaurant which will include a new Chef's Table experience designed by Stone.
The Princess Luxury Bed – A new specially designed bed, the Princess Luxury Bed was developed in collaboration with experts in both the science and beauty of sleep -- Dr. Michael Breus, "The Sleep Doctor," and designer, Candice Olson, star of the hit HGTV shows "Candice Tells All" and "Divine Design." Princess is installing more than 44,000 new beds, to every stateroom, across the fleet through 2018.
The Salty Dog Gastropub – Another new dining option which highlights a variety of small bites inspired by pub favorites, adapted for an upscale culinary experience. Developed in collaboration with Ernesto Uchimura, a founding chef of the original Umami Burger, guests will also enjoy a variety of beer, whiskey and cocktail selections. Currently available on select ships.
Style at Sea with TLC – What to pack, what to wear and how to look stylish are just a few of the many questions guests ask when preparing for a cruise vacation. With the help of TLC's fashion expert Stacy London, Style at Sea with TLC will provide tips and tricks to help guests feel and look their best while aboard a cruise.
Previously, Princess introduced these initiatives which became the inspiration for The Come Back New Promise campaign:
Chocolate Journeys - An immersive chocolate experience designed by Master Chocolatier Norman Love, exclusive to Princess, was launched offering desserts, wine and chocolate pairings and specialty chocolate cocktails. New chocolate offerings allow guests to indulge in even more custom-crafted signature desserts in new venues throughout the ship, as well as chocolate pairings with tea and more.
Discovery at Sea - A partnership with Discovery Communications, which brings new activities and shore excursions through hit shows like Deadliest Catch and Shark Week.
New Original Musical Productions – Magic to Do, the first of four musical production shows created in collaboration with Stephen Schwartz, award-winning composer and songwriter of Wicked, Godspell and Pippin, combines exhilarating magic with some of Schwartz's most famous songs. Plus, the show features a brand new song written exclusively for Princess. Magic to Do debuted to critical acclaim and is currently running aboard Crown Princess, Emerald Princess and Ruby Princess.
Festivals of the World - Princess hosts festivals onboard that originate from nearly every corner of the globe. From Mardi Gras to Rio Carnival, guests enjoy parties, enriching activities, lively musical performances, festival-related movies and specialty shopping.
Craft Beer Series – Through partnerships with regional breweries that specialize in local flavor, Princess started the series with an award-winning West Coast IPA from Strike Brewing Company in San Jose, CA, followed it with a special 50th Anniversary blend and have since added the Alaska Denali Red Ale, East Coast Blonde Lager and the Australian Gold Ale.
[email protected] Messenger - Guests have the opportunity to be connected with their fellow cruisers using mobile messenger, an instant message feature offering an easy way to make plans, confirm a meeting location while onboard the ship. The [email protected] Messenger is integrated in the complimentary [email protected] mobile app, accessed via a smartphone or tablet browser.
More announcements about ship renovations, entertainment and accommodations, in association with The Come Back New Promise campaign, are on the horizon, the cruise line said.