Princess Cruises has launched the 2015 version of its "Come Back New" advertising campaign to support Wave Season and the line's 50th anniversary celebrations.
The 2015 version of the campaign builds on the campaign's launch last year, which marked the return of the line’s advertising to television after more than a decade.
The new travel advertising campaign debuts at the beginning of Wave Season when many guests book their cruise vacations for the upcoming year, and promotes Princess Cruises’ 50th anniversary milestone with national broadcast, print and digital advertising.
The broadcast ads showcase Princess guests experiencing unforgettable events as they happen on Alaska cruises and cruises to the Caribbean, two of the line’s most popular destinations. Print ads explore a variety of cruise destinations, cultures and culinary experiences that can lead guests to discover new things while on a cruise vacation. The ads and other campaign materials will roll out through the month of January.
“This new campaign is an exciting opportunity for us to continue the successful momentum of our first ‘come back new’ campaign with fresh content for our 50th anniversary year,” said Gordon Ho, senior vice president of marketing, Princess Cruises. “These new spots showcase the juxtaposition between the reality of daily life and the experience our guests have when they cruise with us to amazing destinations.”
Many of the ads also promote the cruise line’s recently announced partnership with the Discovery Channel and the “Discovery at Sea” program, including stargazing, interactive onboard activities and shore excursions based on top-rated Discovery network shows and designed to entertain and delight families aboard Princess ships.