Princess Cruises to Use's GlobalLink OneLink Solution


Princess Cruises is working with to expand its language portan to Portuguese and Japanese later this year. // (c) 2011 Princess Cruises.

Princess Cruises is using's GlobalLink OneLink solution to localize content on its POLAR Online portal. Princess Cruises used GlobalLink OneLink to launch its Spanish-language portal, and plans to roll out additional offerings in Portuguese and Japanese this year.

Princess Cruises offers more than 100 different itineraries with 350 ports of call around the world. In an effort to better reach European, South American and Asian customers, the company sought a solution to streamline multilingual content creation.

"Global sales are an important aspect of our business, so we wanted to ensure we were delivering the best possible booking  experience to agents around the world," said Jan Swartz, executive vice president of sales at Princess Cruises. "'s OneLink is enabling us to move forward quickly with this goal of adding multi-language capability to our award-winning booking engine."

"The mission of Princess Cruises is to help travelers 'escape completely,' and we're pleased to help the company reach that goal by opening its booking process to more travel agents, in more languages and in more countries than ever before," said Liz Elting, co-CEO of "With GlobalLink OneLink automating the launch and maintenance of its multilingual reservation portals, Princess Cruises can focus on attracting more guests to enjoy vacations at sea."


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