Pimentel has headed Cunard, Seabourn and, most recently, SeaDream. USA TODAY says he was specifically recruited by Royal Caribbean Cruises' CEO Richard Fain. Azamara, which operates two ships, Journey and Quest, is attached to Royal Caribbean's Celebrity Cruises' line and is currently run by Celebrity CEO Dan Hanrahan.
“It is time for Azamara to stand on its own, after a successful two years of operation,” said Fain. “The onboard experience and brand recognition of Azamara is due to the leadership, dedication and commitment of Dan Hanrahan and his Celebrity Cruises team.”
“I’m very proud of my management team here in Miami and onboard our ships, and thank them for their accomplishments in successfully launching and developing Azamara Cruises," Hanrahan said. "I welcome Larry to the company and look forward to partnering with him to build on the success this brand has already achieved, and to capitalize on its great promise.”
Azamara was created as a so-called "deluxe" brand to compete with the likes of Oceania Cruises.