Riviera River Cruises has announced the appointment of industry veteran Clark Reber as southeast regional sales director. The creation of Reber’s role signifies the next wave of Riviera’s U.S. market expansion, with a variety of brand enhancements on tap for 2025, including new ships, new itineraries and an array of promotions for both travel advisors and their clients.
Reber began his career at his family’s travel agency in St. Louis, which he later helped expand, opening a second location. After transitioning from retail to the supplier side, he became a district sales manager for Norwegian Cruise Line, followed by a role with Crystal Cruises in the Midwest. Reber eventually returned to Norwegian as regional sales director, overseeing the southeast region and leading the inside sales team at the line’s Miami headquarters, where he played a key role in establishing the President’s Club. He also pioneered the development of Norwegian’s home-based sales channel. Most recently, Reber managed trade sales and served as the point person for charter sales for Bahamas Paradise Cruise Line (now Margaritaville at Sea).
With more than 30 years of experience as a frontline travel advisor, owner of two travel agencies and a cruise line sales executive, Reber brings a "unique perspective" on the daily challenges and opportunities faced by both travel advisors and agency owners, says the cruise line.
The addition of Reber to the Riviera River Cruise team comes as the brand is preparing for several new announcements in 2025 and making a significant push to reintroduce itself to American travel advisors and consumers. Last week at CruiseWorld, the line touched on several upcoming pieces of news, including the addition of two new ships to its fleet—the 114-guest Riviera Rose, set to sail on the Douro beginning in March 2025 and the 178-guest Riviera Radiance, debuting on the Danube in May 2025. Other enhancements on tap for 2025 include a new “Superior Drinks Package,” an expansion to its solo cruise program, new combination cruises allowing guests to sail for up to 29 consecutive days, and a variety of new themed sailings with culinary and wine tours, historical excursions and agricultural experiences.
Tip: In the coming weeks, Riviera will be rolling out a variety of limited-time offers for U.S. travel advisors and their clients, as well as sharing additional details of new onboard product enhancements and a new pricing strategy for 2026 departures.
For more information, visit www.rivierarivercruises.com.
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