Royal Caribbean Launches Enhanced Reservation System

Royal Caribbean Cruises launched an updated global reservation system.  The system will provide more targeted, visible and relevant cruise options to travelers and travel agents, and instantly deliver and automatically apply promotions for which they qualify. With the new technology, vacationers planning a cruise with one of the company’s cruise lines – Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisières de France – will now receive rates based on travelers’ age, loyalty program status, residency, current promotions, and a host of additional personal qualifiers. 

Travel agents can find out more details about Royal Caribbean’s newly enhanced reservation system at www.CruisingPower.com/BookSmarter.

Royal Caribbean’s newly enhanced reservation system streamlines the cruise fare search process into four simple steps. First, travel agents will select the applicable qualifiers for their clients through their respective booking channel. The reservation system then returns the best available rate, which includes only applicable offers for their clients. The travel agent will then consult with their clients on which offer would deliver the greatest vacation value and arrive at the best eligible offer to select, at which time, the reservation can be finalized.

“We have leveraged the latest technology and delivered that power to our partners,” said Bill Martin, VP and CIO for Royal Caribbean Cruises. “This has been a sizable undertaking, but we are confident that this will help our partners realize greater efficiencies and returns with this system.”

For more information, visit www.royalcaribbean.com.

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