Silversea's "Operation Crossroads" Campaign Targets U.S. Retail Agencies

Silversea Cruises is launching a seven-week sales campaign starting Sept. 10, titled "Operation Crossroads," targeting nearly 1,000 retail travel agencies across the U.S.

The company will be deploying a sales team of area sales directors and account executives who will make walk-in sales calls throughout their respective territories armed with new sales and marketing collateral, including Silversea's newly-released 2013 Voyages brochure, all designed to educate and support travel agents in their efforts to promote Silversea.

The visits will also provide an opportunity for the Silversea sales team to offer tips on selling luxury travel, learn more about each agency's sales strategy and respond to requests.

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