Swan Hellenic has appointed Patrizia Iantorno as VP of global marketing to lead the newly revived cultural expedition cruise line into its next phase of growth and beyond.
Known for developing integrated strategies that blend traditional high-end brand and service approaches with data-based digital marketing innovations, Iantorno generates strong results that extend from sales through to customer loyalty and trade support. Driving these achievements is her global expertise across the cruise industry, including two periods at MSC Cruises in senior marketing, digital and consumer relationship roles. This is complemented by senior-level experience in the general luxury travel segment and more widely, including at Nestlé, Purina Petcare and the full-service advertising agency Now Available Africa, where she supported clients such as Unilever, the Bill & Melinda Gates Foundation and Nescafé as strategy director.
“I’m excited to join such a dynamic team of cruise industry leaders, already fully engaged in taking this iconic and pioneering brand forward into the next phase of its history,” said Iantorno. “With Swan Hellenic’s fleet of three exceptional ships set to be fully operational across four continents in the coming months, trade and consumers alike can look forward to some truly exciting developments.”
Iantorno, who succeeds Mario Bounas, reports directly to Alfredo Spadon, Swan Hellenic’s senior vice president of global sales and marketing. Spadon said: “We’re thrilled to have Patrizia on board. She has the perfect mix of vision and technical rigor to consolidate and advance our market position as a unique brand, which Mario Bounas so ably helped establish. I take the opportunity of thanking Mario for his crucial contribution to our highly successful return to the seas.”
Related Stories
Robotron Ride to Debut Onboard MSC Seascape This December
ACL's New American Symphony Christened in Natchez, MS