U by Uniworld to End The B's Seine River Cruises, Focus on Central Europe

U by Uniworld's ship The B as it sails along the Seine
The B

River cruise company U by Uniworld has announced it will cease The B's operation on the Seine after this year, moving it to Central Europe instead. Starting in the 2020 season, The B will sail from Brussels to Amsterdam and Amsterdam to Frankfurt. Its sister ship The A will be in the region too, sailing from Nuremberg to Vienna and Vienna to Belgrade.

Ellen Bettridge, the president and CEO of U, described the decision as a result of shifting demand. Guests, she said, want to experience new cities and countries every day, something that is not realistic on the Seine. More details about the new 2020 itineraries will arrive in the coming weeks.

U is a river cruise company that focuses on the new generation of travelers. Its cruises include mixology classes, silent discos, drum circles, sunrise rooftop yoga, rooftop barbecues, karaoke nights, giant board games, themed parties and more. As an additional add-on, guests can camp on the rooftop, join a U Wine Talk or purchase a romance package for a special occasion.


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The company operates two, 120-passenger ships, The A and The B. Each come with two rooftop venues, a spa, mixologists, international DJs, communal dining tables and more. Their accommodations include four Suites, 26 Balcony Bedrooms, 29 Studio Bedrooms and two Studio Bedrooms with triple occupancy, all with waterfront views.

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