Uniworld Boutique River Cruise Collection is revamping its brand strategy with the debut of its 2018 brochure. The brochure focuses on the individuality of the brand by emphasizing its new, "The World Is Your Canvas" campaign, which encourages travelers to embark on a Uniworld journey for world travel and self discovery.
With programming and excursions for first-time travelers and avid river cruisers alike, the 2018 brochure and "The World is Your Canvas Campaign" encourage travelers to explore the world through cultural immersion and local authenticity.
New for 2018 and also outlined in the brochure are Uniworld's Danube & Prague, Remarkable Rhine and Enchanting Danube & Munich itineraries. The Remarkable Rhine itinerary will incorporate the exploration of Jewish heritage and culture along the Rhine, as well as offer 'The Choice is Yours,' giving guests alternative ways to discover the history of Germany, France, The Netherlands and Switzerland.
The 2018 brochure is designed to serve the needs of travel agents with portrait orientation to better fit agents' display racks. Inside, the brochure showcases all of Uniworld's products, including ships and itineraries in all 26 countries, as well as themed cruises and multigenerational programs. Telling the story of the decor on each Uniworld ship, the 2018 brochure exhibits the original artwork and hidden design elements that are on display throughout the cabins and public areas onboard.
Uniworld Boutique River Cruise Collection offers itineraries in Europe, as well as voyages in Russia, China, Vietnam and Cambodia, India, and Egypt - sailing a total of 22 rivers in 26 countries worldwide.