Uniworld Boutique River Cruise Collection has announced the appointment of Ellen Bettridge as president and CEO.
Bettridge succeeds Guy Young, who is being promoted and will take on two new roles at The Travel Corporation (TTC), Uniworld’s parent company. Bettridge will begin her new position effective August 6, and Young will work with her to ensure a smooth transition prior to joining TTC.
Bettridge will be responsible for managing and overseeing Uniworld’s global business, including operations and financial performance, product development, the industry’s foremost guest experience, service enrichment and onboard/onshore programming. She will also specifically focus on growing and expanding Uniworld’s business, as well as furthering its leadership and innovation in the river cruise industry.
Bettridge joins Uniworld from Azamara Club Cruises, where she has served as vice president of sales and marketing, responsible for growing Azamara’s markets in the Americas, as well as for developing strategic relationships with trade and marketing partners.
Bettridge has also held the position of president for Americas at Silversea Cruise Ltd., where she developed and implemented successful sales strategies and marketing campaigns throughout the U.S., Canada and Latin America.
Prior to Silversea, Bettridge held various positions at American Express for more than 20 years, initially as a travel counselor and most recently as vice president of retail travel business, responsible for the management of travel and financial services in 28 owned locations in the U.S., 300 employees and 150 franchisee partners.
Young, who will continue to be based in the company’s Encino office, is being promoted and will take on two newly created and exceptionally important roles; global brand engagement officer at TTC, reporting to Tollman, and president of Costsaver, Trafalgar's fast-growing value brand, reporting to Gavin Tollman, CEO of Trafalgar.
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This story originally appeared on www.luxurytraveladvisor.com.