Uniworld Boutique River Cruise Collection has announced the launch of U by Uniworld, a new set of travel experiences aimed at Millennial travelers. Sales will open for the new product in March 2017, with sailings to begin in early 2018.
“We are targeting an active traveler between the ages of 18 and 40, with everything from the décor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience,” said Ellen Bettridge, president and CEO of Uniworld in a written release.
Two of Uniworld’s existing ships – the River Baroness and the River Ambassador – will undergo extensive renovations and design changes that will tailor the ships to be completely dedicated to the U by Uniworld experiences from early 2018. The ships will sport a contemporary look and feel in all public areas and open spaces and offer communal tables for dining, with a new culinary program, creative mixologists and international DJ’s onboard.
U by Uniworld will offer immersive, experiential itineraries, focusing on longer stays in destinations to connect explorers to local experiences and vibrant nightlife scenes in cities such as Amsterdam, Paris and Budapest. Fun-seeking travelers will also have the opportunity to meet locals, discover restaurants and bars in each city, and enjoy both independent discovery and adventurous excursions.
“Uniworld being an integral member of TTC’s family of brands gives us a great advantage, as we have been able tap into the worldwide expertise of our leading youth brands Contiki and Busabout, in order to fully realize this expansion of the Uniworld brand,” said The Travel Corporation CEO Brett Tollman.
Additionally, Uniworld is announcing a social media campaign, #AllAboutU, in order to collate personalized suggestions and requests for all aspects of the U by Uniworld experience, from the itineraries’ adventures and other content to the amenities, dining, music and more. All are encouraged to participate by using the #AllAboutU hashtag on Twitter, Instagram and Facebook.
The new U by Uniworld brochure, website and other information will be released and bookable early in 2017.