Viking Cruises, National Geographic Launch "Genius" Series

Viking Cruises announced that it has signed on to sponsor National Geographic's first fully-scripted global anthology series, 'Genius,' which will tell the life story of Albert Einstein. The new partnership builds on Viking's commitment to supporting cultural programming, the cruise line said. Current and past partnerships include PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Munch Museum and more. During the global premiere of Genius on April 25 at 9 PM ET/PT on National Geographic, Viking will showcase a new brand campaign titled 'Time' with Torstein Hagen, founder and chairman of Viking Cruises. 

Season one of Genius will reveal how Albert became Einstein, exploring his professional achievements along with his complex personal relationships. The series is based on Water Issacson's book "Einstein: His Life and Universe" and is executive produced by Brian Grazer and Ron Howard

Throughout the series, audiences will experience key location's of Einstein's life including: Berlin, Munich, Wurzburg, and Heidleberg, Germany; Zurich and Basel, SwitzerlandVienna and Salzburg, Austria; and his later years in New York City and Boston - all of which are also destinations on Viking's river and ocean cruise itineraries. 

FREE CRUISE NEWSLETTER

Like This Story? Subscribe to the Cruise Newsletter!

The latest product launches, deals, sales promotions, and executive appointments in the cruise industry. Keep up on the latest cruise industry news.

Through April 30, 2017, Viking is offering U.S. residents 2-for-1 cruise fare, plus up to free air on select popular 2017 and 2018 Viking river itineraries including Rhine GetawayGrand European Tour and Danube Waltz. Also on select ocean itineraries, Viking is offering 2-for-1 cruise fare, plus up to free air on Panama & Central Americain addition, on Viking Homelands, guests also receive a choice of free beverage package, $400 shipboard credit, or prepaid onboard gratuities.

Visit www.vikingcruises.com

Suggested Articles:

While these safaris, from South Africa to Tanzania, might not offer private butlers and plunge pools, they do offer great value for money.

The new cruises between Nashville and Memphis will sail along four great American rivers: the Cumberland, Ohio, Tennessee, and Mississippi Rivers.

South African Airways’ business rescue filing and United’s leadership shakeup may have led the headlines in the air travel world this week.