Viking Cruises announced that it has signed on to sponsor National Geographic's first fully-scripted global anthology series, 'Genius,' which will tell the life story of Albert Einstein. The new partnership builds on Viking's commitment to supporting cultural programming, the cruise line said. Current and past partnerships include PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Munch Museum and more. During the global premiere of Genius on April 25 at 9 PM ET/PT on National Geographic, Viking will showcase a new brand campaign titled 'Time' with Torstein Hagen, founder and chairman of Viking Cruises.
Season one of Genius will reveal how Albert became Einstein, exploring his professional achievements along with his complex personal relationships. The series is based on Water Issacson's book "Einstein: His Life and Universe" and is executive produced by Brian Grazer and Ron Howard.
Throughout the series, audiences will experience key location's of Einstein's life including: Berlin, Munich, Wurzburg, and Heidleberg, Germany; Zurich and Basel, Switzerland; Vienna and Salzburg, Austria; and his later years in New York City and Boston - all of which are also destinations on Viking's river and ocean cruise itineraries.
Through April 30, 2017, Viking is offering U.S. residents 2-for-1 cruise fare, plus up to free air on select popular 2017 and 2018 Viking river itineraries including Rhine Getaway, Grand European Tour and Danube Waltz. Also on select ocean itineraries, Viking is offering 2-for-1 cruise fare, plus up to free air on Panama & Central America; in addition, on Viking Homelands, guests also receive a choice of free beverage package, $400 shipboard credit, or prepaid onboard gratuities.