Viking River Cruises has extended its sponsorship of PBS' MASTERPIECE series for two more years. The new deal will extend through 2014 and will support programming that includes season three of Downton Abbey. Viking first came onboard as a MASTERPIECE national corporate sponsor in late 2011.
"Our partnership over the last year has been an overwhelming success, and we are proud to continue our association with the finest programming on television,” said Richard Marnell, senior vice president of marketing for Viking River Cruises.
"Viking River Cruises has been an exemplary partner for MASTERPIECE," said MASTERPIECE Executive Producer Rebecca Eaton. "The fact that they are extending their sponsorship for two more years proves that MASTERPIECE viewers and Viking’s travelers are an excellent fit."
MASTERPIECE recently celebrated its 40th year on PBS, and has seen its audience boosted by hit programs such as Downton Abbey and Sherlock. Viking is currently celebrating its 15th anniversary with the launch of six new Viking Longships in 2012 and another eight new ships in 2013.
As an extension of its MASTERPIECE sponsorship, Viking also recently announced an optional Oxford & Highclere Castle pre- or post- trip experience for travelers on the Cities of Light or Paris & the Heart of Normandy cruises. On this itinerary extension, Viking guests will spend three days in the rolling hills of England’s countryside, with a champagne welcome and special tour of Highclere Castle, known to television audiences worldwide as Downton Abbey.