Virgin Voyages Announces Music Experiences on Scarlet Lady

Courtesy of Virgin Voyages

Virgin Voyages is returning to its Virgin brand roots and creating a music experience on its first ship, Scarlet Lady. Starting up in 2020, the cruise will feature an on-ship record shop called Voyage Vinyl, The Groupie, a private karaoke and gaming lounge, and curated music and performances by up-and-coming artists along with music trendsetters.

Virgin Voyages’ residency program will include performances by talent on ship, in-port destinations and at The Beach Club at Bimini. Just last month, Virgin Voyages announced that the Grammy and Oscar-winning DJ, songwriter and record producer, Mark Ronson, will perform four times at The Beach Club at Bimini in 2020. Based on demand, the company has expanded the residency music lineup to include the multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen), who has committed to one performance in 2020. The Grammy-nominated electronic music duo Sofi Tukker, known for their hit Best Friend, will also join the Virgin Voyages residency program.

As part of Virgin Voyages’ approach to music, the brand also announced the growth of its Creative Collective from design, food and entertainment to now include music.

Virgin Voyages’ new music Creative Collective will include WhiteLabel Creative, a group of music industry insiders that specialize in sensory branding and cultural programming for hospitality and lifestyle experiences. WhiteLabel Creative is responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency program.

The record shop aboard Scarlet Lady, Voyage Vinyl, will be available for cruisers to experience music from all eras and genres. Voyage Vinyl features personal listening stations for cruisers to enjoy their favorite albums both current and classic. Guests can shop for limited-edition curated albums and special editions of classics, along with music magazines, headphones and record players.

Voyage Vinyl will also double as a performance spot for live sets mixed by Scarlet Lady’s resident DJs.

Guests can sing at The Groupie, Virgin Voyages’ bookable karaoke, gaming and movie lounge. Designed by Roman Coppola, The Groupie was designed as a modernist take on a Japanese-style karaoke room.

Virgin Voyages recently opened bookings for the new Scarlet Lady. The first voyages are departing from April 1 through October 21, 2020. Sir Richard Branson will celebrate his birthday with celebrity friends and fellow travelers aboard a four-night Havana After Dark voyage departing July 15, 2020

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