This Week in Cruise: Lines Ramp Up Tech, Marketing

Taking a photo with a smartphone
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Cruise lines are ramping up their tech-friendly amenities and marketing efforts this week in the cruise industry.

Seabourn has launched a new web app, Seabourn Source, that aims to enhance travelers experiences both onboard and ashore. Through the app guests can get information on the daily details of their voyage on their smartphone, tablet or laptop. The app includes daily activity and entertainment schedules, meal times, port times, spa and wellness information, shore excursion booking, account records and satellite Internet access. Guests can also use it to access Seabourns complimentary newspaper and magazine service, PressReader Offline.

The app is available on a complimentary basis onboard every Seabourn ship.

In marketing news, Carnival Corporation has announced that its original TV programming is coming back for a second season.

The Voyager with Josh Garcia will return to NBC, while Ocean Treks with Jeff Corwin and Vacation Creation with Tommy Davidson and Andrea Feczko will return to ABC. The shows will continue to aim to raise the profile of cruise travel and the cruise industry with the general public. In the new seasons, Ocean Treks will spotlight Iceland, Belize, Peru and Japan, while Vacation Creation will travel to Alaska and Moko Jumbie in the Virgin Islands.

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