Carnival Cruise Line has released new details on the retail spaces onboard its newest ship, the Carnival Horizon. The new ship, the second in the line’s Vista class, will have the most expansive retail space in the fleet, Carnival said, with brands such as LeVian, Victoria’s Secret and, for the first time, Michael Kors, Kate Spade, Breitling and Hublot.
Carnival Horizon is distinguished by its modern two-level, mall-style shops located along the ship’s atrium on decks 4 and 5.
In addition to offering the largest and most varied offerings in the fleet, Carnival said, Carnival Horizon’s retail space is unique in that it is divided into areas dedicated to a particular shopping experience, each designed around guests’ interaction with the various interests. These areas include:
- Hip Fish: fashion jewelry, accessories, beauty and fragrances
- Front Street: fine jewelry and timepieces
- Cherry on Top: the “sweetest spot on board” with an assortment of candies, novelty items and fanciful gifts
- Carnival Store: the latest logo items and Carnival Horizon inaugural season memorabilia, as well as Carnival Adventures merchandise offering everything guests need for fun onboard and ashore, such as sunscreen and apparel
- Portside Liquor & Tobacco: popular duty-free items, including what's being billed as the most extensive spirits display at sea
Shopping experiences include a Beauty and Fragrance Bar that allows guests to try out cosmetics, skincare and fragrances and even enjoy a makeover before a night out on board. Port Side Liquor & Tobacco has a Spirits Tasting Bar where guests can sample and purchase liquors, including Hennessey White, which is currently not available outside of travel retail. Guests can also take home their own personal keepsake at the Create Your Own jewelry experience within the Hip Fish outlet, where they can custom-design jewelry made of Swarovski crystals. There’s also the Wearable Tech outlet selling the latest wearable technology with onboard experts on hand to match guests’ style with a variety of watch brands tied to fitness tracking.
The ship’s shopping area also aims to provide a “retail-tainment” experience with special events and staff providing giveaways, in-store parties and entertainment, and other promotions. Promotions change daily with flexible pop-up spaces that showcase new fashion and jewelry trends.
Carnival Horizon’s expanded retail offerings are part of the line’s continued emphasis on enhancing guests’ overall shopping experience. Over the past year, Carnival Cruise Line has completely revamped the shopping outlets on nearly half its fleet with additional ships set for makeovers during upcoming refurbishments, the cruise line said.
Carnival Horizon is currently sailing on its inaugural voyage, which departed April 2 from Barcelona – the first of four voyages from that port. The ship repositions to New York in May to launch a summer schedule of four-day Bermuda and eight-day Caribbean departures, and then shifts to Miami for year-round six- and eight-day Caribbean cruises beginning in September.