Wipe Out! : CEO of Royal Caribbean Cruise Lines Shows off Simulated Surfing Skills on FlowRider

Chairman & CEO of Royal Caribbean Cruise Lines Richard Fain is at it once again in the fourth annual "Chairman's Challenge" aboard the Flowride Surf Simulator.

What began as a kind of publicity stunt, proving that just about anybody could take a spin on the ship's surf simulator, has become a lively contest between passengers and of course, the CEO himself.

Fain explains on his blog (how savvy!) that while "the majority of people come to the events to watch others fall and make themselves look silly," the event continues to be very popular, drawing a huge crowd.

Surf's up!



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