South Australia will welcome the Australian Tourism Exchange (ATE) to Adelaide this April. The business-to-business event will attract more than 1,500 Australian seller delegates from roughly 550 companies, 700 key buyer delegates from more than 30 countries and more than 80 international and Australian media to meet and develop future tourism business for the country.
In collaboration with Tourism Australia and the South Australian Tourism Commission, the global event will be held from April 15-19 at the newly renovated Adelaide Convention Centre.
ATE will spotlight South Australia’s food, wine, and tourism offerings, and gather Australian tourism businesses, in addition to global tourism wholesalers and retailers for networking events and over 50,000 scheduled business appointments.
The conference also provides the possibility to experience Australia’s tourism offerings first-hand through pre- and post-event FAM trips. Opportunities to explore the state of South Australia will be available, including visiting the wine regions of Barossa Valley, Clare Valley, McLaren Vale and Coonawarra; Kangaroo Island, known for its wildlife, active excursions and beaches; Flinders Ranges for ancient landscape and Australian Outback experiences; and the event’s host city and state capital of Adelaide; among others. Also, Adelaide has recently been added to the list of the world’s Great Wine Capitals.
ATE highlights the destinations and experiences offered by the country’s tourism operators to encourage future bookings and travel to Australia. The event aims to boost South Australia’s $1.1 billion international tourism business through the relationships and business facilitated at ATE.