Travel Agent sat down with representatives of AMResorts Wednesday and learned that the all-inclusive company is eyeing Aruba; Hawaii; Rivera Maya, Mexico; Jamaica and even Puerto Rico, which currently has no all-inclusive resorts, as possible destinations for its new Breathless brand.
The Breathless brand will debut in the form of the Breathless Punta Cana Resort & Spa when it opens in the Uvero Alto region of the destination on November 15.
This will be an adults-only brand, similar to Secrets, but with a focus more on the "daring" travel, as opposed to romance. There will be more of a focus on the younger, trendier client with entertainment being the primary focus of the brand. The brand will be heavily focused on exclusive, VIP entertainment experiences from private games of poker to private bottle service.
“We’ve basically been telling everyone that Breathless is (Las) Vegas meets South Beach,” says Lauren Amery, senior marketing manager of AMResorts.
We were told the Breathless brand could next be expanding to Rivera Maya, Mexico while Aruba continues to be the front-runner for the next Caribbean destination. Travel Agent was also told that AMResorts founder Alejandro Zozaya is also very interested in a possible Hawaii expansion.
For now, agents looking at checking out the Breathless Punta Cana Resort & Spa can stay for the discounted rate of $124 a night for travel now through June 27, 2014.