The Antigua and Barbuda Tourism Authority (ABTA) recently announced the appointment of Cherrie Osborne to the position of director of tourism for the United Kingdom and Europe.
As incoming director, she is charged with the responsibility of directing and managing the country’s efforts to market and promote the twin-island destination in the U.K. and Europe.
Osborne began her career in the U.K. tourist office in 2006 and was later promoted to sales and marketing Manager in 2009, where she has served with distinction in developing strong links with British tour operators and airline partners. She has ably deputized in the position on numerous occasions and brings to the role a wealth of experience and contacts relevant to promoting Antigua and Barbuda in the U.K.
“After serving as second in command for the past six years, this young Antiguan has shown that she possesses the maturity and capacity to lead our tourism promotion efforts in the U.K. and Europe," said Minister of Tourism John H. Maginley in a written statement. "She has a keen understanding of the product, and a wealth of experience working with the UK travel industry. I look forward to her leadership in reinforcing the destination’s image and promoting brand Antigua and Barbuda in Europe. I also thank her immediate predecessor Mr. Hilary Modeste for his leadership of the U.K. and European team over the past five years and wish him well on his well-earned retirement.”