|Oranjestad, Aruba // Photo by Freeimages.com/John Goodrich|
Following a record-setting year of 1.07 million stay-over visitors in 2014, the Aruba Tourism Authority (ATA) reported total arrivals in 2015 increased by an additional 14.3 percent, totaling 1.22 annual stay-over visitors.
This global growth included a 7.7 percent increase in arrivals from the U.S. market and 0.9 percent increase in arrivals from Canada, as well as notable increases from Venezuela, United Kingdom, Argentina, Germany and Italy.
“2015 was a monumental year for Aruba, not only in tourism performance but also in innovation and creativity,” said Ronella Tjin Asjoe-Croes, CEO of ATA, in written release. “The launch of our award-winning 'Happiness Builder,' a content-rich planning experience on aruba.com where travelers can build and share a custom video itinerary from 100 plus video vignettes, paired with airport and island-wide hotel/product renovations and our famous Aruban hospitality, all contributed to the continued success of our beautiful destination.”
Aruba’s hotel sector also showed growth last year. Total visitor nights grew by 8.3 percent in 2015, while ADR increased by 2.7 percent to $237.39 and RevPar increased by 1 percent to $185.20.
In addition to receiving more visitors, Aruba saw an increase in their spending in 2015. Tourism receipts increased in the first quarter by 7.2 percent, by 3.1 percent in the second quarter and by 0.4 percent in the third quarter, as compared to the same periods in 2014.