ASTA Study: London and Rome Top International 2014 Summer Destinations

londonThe American Society of Travel Agents (ASTA) announced London and Rome as the two most popular summer destinations booked by ASTA travel agents internationally for travel this summer, according to ASTA’s eleventh annual Hot Spots for Summer survey. London received a 9 percent share of votes followed by Rome with an 8 percent share.

Over 150 cities made the hot list, with the top ten cities accounting for 37 percent of the responses. Beyond the typical tourist cities, travel agents say they are also planning many trips to many unique destinations like Yerevan, Armenia and Johannesburg, South Africa for this summer with both cited by agents as hot locations.

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"Although the top destinations have remained relatively unchanged for many years, it’s interesting to see so many fresh destinations included in the votes," said Zane Kerby, ASTA president and CEO. "Regardless of whether a destination is a perennial favorite or a soon-to-be favorite, working with an ASTA travel professional to plan your next vacation will enable you to get great value, but more importantly, an unforgettable experience."

In addition to London and Rome, Paris (8 percent), Cancun (5 percent), Punta Cana (3 percent), Barcelona (1 percent), Riviera Maya (1 percent), Amsterdam (1 percent), Madrid (1 percent), and Montego Bay (1 percent) round out the top ten international cities. Amsterdam and Madrid are new to the top ten pushing out Venice and Athens.

For countries/regions, Italy remains at the top with an 18 percent share of the votes. Mexico (11 percent) moves up to second place after two years in third and fourth place. The other countries/regions in the top five include France (11percent), United Kingdom (11 percent) and the Caribbean (8 percent). The same five countries/regions have remained in the top five for over eight years and represent 61% of the votes.

Survey data was collected through the 2014 ASTA Research Family in February 2014. This survey has a 95 percent rate confidence with an error rate +/-4 percent. A copy of the results can be found on the research page of