The Aruba Tourism Authority (A.T.A.) has promoted Sjeidy Dijkhoff-Feliciano to area director of North America, overseeing the tourism board’s regional sales and marketing teams. In her new role, Dijkhoff-Feliciano will partner closely with U.S. tour operators and other key industry partners, but will remain based in A.T.A. HQ, allowing her to maintain strong relationships with on-island partners and stakeholders to better understand their business needs.
Dijkhoff-Feliciano has been at the A.T.A. since 2002, with her most recent role as communications manager, spearheading Aruba’s public relations and influencer marketing efforts, across 10 international markets, to promote the destination’s culture, beaches and hotels.
“We are thrilled that Sjeidy is stepping into her next role of area director of North America and continues to grow within the A.T.A.,” said Ronella Croes, CEO of A.T.A. “Sjeidy is a senior tourism professional well respected both within our organization and among our many external stakeholders within and outside the tourism industry. Of her many career milestones, she played a critical role in managing Aruba’s crisis communication strategy during the COVID-19 pandemic, later shifting her focus to communicating the island’s re-opening, healthy and safety procedures and visitor travel requirements.”
“As a proud Aruban who has represented the destination internationally for many years, I am passionate about my country and honored to continue my career with the A.T.A.,” said Dijkhoff-Feliciano. “I am eager to take on this new role and continue to promote the One happy island to travelers across North America during this exciting time for the destination.”
For more information, visit www.aruba.com.
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