Hawaiian Airlines recently announced the launch of Bid Up by Hawaiian Airlines, a new auction upgrade service allowing guests to elevate their in-flight experience by bidding on available First Class seats when traveling between Hawaii and North America.
Bid Up, managed by Plusgrade, is a service available to all ticketed main cabin guests whose itinerary contains at least one segment between Hawaii and North America operated by Hawaiian Airlines. Eligible guests will receive a Bid Up email roughly 10 days prior to departure inviting them to bid for available First Class seats. Successful bidders will be notified 48 hours prior to departure.
Guests taking advantage of Bid Up will enjoy the many benefits of Hawaiian's First Class cabin, including two complimentary checked bags with Priority Baggage handling; expedited check-in lines; access to Hawaiian Airlines Premier Clubs; priority pre-boarding; award-winning regional cuisine from acclaimed Chef Chai Chaowasaree; unlimited in-flight beverage service; free access to the latest movies and hours of TV and music programming.