Brazil Sees 60 Percent Increase in Tourist Arrivals in 2022

Brazil recorded a 60 percent increase in the number of international tourists in the first four months of the year, following two years of restrictions imposed by the pandemic. Nearly 1 million international tourists entered the country during this period and the balance already exceeds by 60 percent of what was recorded during the entire 2021, when about 600,000 international travelers visited. In addition, other indicators, such as the increase in the number of flights to Brazil, signal that the international public's interest in the country is back.

The United States, one of the most strategic consumer markets for Brazilian tourism, is one of the crucial targets for the country's international promotion. To capitalize on this increased interest in Brazil, Embratur, the Brazilian agency for the promotion of international tourism, is launching three more advertising campaigns for priority markets this year. In the United States, the first campaign started on May 24, with the theme “Visit Brazil — The WOW Experience.” The campaign includes billboards in New York, Los Angeles, Dallas, Houston and Washington, as well as ads for TV, social networks, banners on websites specializing in tourism, banners on portals, airlines and the press in general.

In addition, EMBRATUR started a series of projects to promote Brazil abroad, such as participation in fairs, congresses and roadshows with operators, travel advisors and associations.

“Our campaign promotes the image of Brazil in one of the most important markets for our country. It boosts tourism and generates employment, income and opportunities for the sector, by attracting even more North American tourists, who are always on our radar. Our expectation is that we will soon return to the pre-pandemic numbers recorded and be able to overcome them!”, emphasizes the president of Embratur, Silvio Nascimento.

The United States has historically been the second largest source of foreign visitors to Brazil. According to the Statistical Yearbook of the Ministry of Tourism, more than 760,000 Americans came to the country in 2019 and 2020, second only to Argentina, the main source with more than 2.7 million tourists in the same period.

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