CA Tourism Industry Launches Campaign to Help Fire Victims

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Visit California and its tourism industry partners are launching the #CALove campaign for those who wish to support communities impacted by the recent Camp, Woolsey and Hill fires in the state.

“We are immensely thankful for the heroism of our first responders, and for everyone – across California and around the world – who has shown support for the state during this difficult time,” said Visit California President & CEO Caroline Beteta in a written statement. “The Golden State’s unwavering spirit has been tested but not broken, in large thanks to the outpouring of California love.”

Visit California, together with leaders from California’s travel industry, encourages anyone who can provide support to affected communities to check out Those interested can also share words of support, compassion and gratitude using #CALove.


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According to the latest update from Visit California, the Woolsey and Hill fires in Los Angeles and Ventura counties are now fully contained. In northern California, the Camp Fire in Butte County is 70 percent contained and is not threatening population centers.

Air quality across the state is also improving, according to Visit California, and the state’s gateway airports remain open, with flights across the state operating normally. Major highways and travel corridors throughout the state are unaffected. Additionally, most regions of the state, including the city of Los Angeles, remain untouched and open for business.


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