|(c) 2011 Vegas.com|
Caesars Entertainment has announced that its new lifestyle brand, Caesars Global Life, is set to expand its presence to India.
Through Caesars Global Life, Caesars Entertainment will develop its non-gaming presence with a range of luxury hotels in South Asia, with entertainment and retail as integral components.
“Caesars is a globally recognized iconic luxury brand and we are thrilled to bring the Caesar’s lifestyle to India,” said Neera Chanani, South Asia head of Caesars Entertainment Hospitality. “We see exciting opportunities across multiple sectors in India and look forward to partnering with world-class developers.”
Caesars Global Life is a new brand from Caesars Entertainment created to develop branded luxury hotels, restaurants and other lifestyle amenities in resort destinations around the world. In a speech at the second annual transform: design differently, Alex Mirza, head of hospitality ventures for Caesars Entertainment, promised that the new brand will break away from the “homogenization of the lifestyle hotel segment” and that “small innovation can make a big difference.”