With the start of the New Year comes the launch of a new initiative by the Caribbean Tourism Organization (CTO), "2016 The Year of Romance in the Caribbean," which celebrates everything romantic about the region.
Through the campaign, CTO and its member countries and hotels will highlight the Caribbean as the leading choice for a romance vacation for consumers and travel planners selling the region.
"With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches, secluded accommodations, an abundance of land and water activities, top-notch spa services and personalized attention that meets the needs of the most discerning traveler," said Hugh Riley, secretary general of CTO, in a written release. "The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine's Day. A romantic theme is easily embraced by all of our member destinations 365 days a year."
Throughout the year, CTO, in cooperation with its private sector partner the Caribbean Hotel & Tourism Association (CHTA), will assist member countries with an assortment of ideas which can be implemented around the theme of romance to appeal to consumers, travel agents and tour operators.
Innovative ideas will be developed around first-time or second-time marriages and the renewal of vows; the most romantic locations to "pop the question" or to say "I do;" inviting celebrity couples to get married in the Caribbean; revisits by couples who were married or honeymooned in the Caribbean; couples celebrating milestone anniversaries and gift registries of romantic vacations in the Caribbean.
The CTO envisions 2016 The Year of Romance in the Caribbean as a catalyst for sellers and promoters of weddings and honeymoons, bridal publications and websites as well as wedding planners and service providers at the destination end.
2016 The Year of Romance in the Caribbean will be promoted through social media and traditional media channels and will create opportunities for travelers and vacation planners to share their experiences and ideas of a romantic Caribbean vacation throughout 2016.