The CTO New York office has launched an aggressive social media programme to spread the Caribbean Week in New York message to tens of millions of people.
The CTO has launched official channels on Twitter (https://twitter.com/CaribbeanWeekNY), Facebook (www.facebook.com/caribbeanweekny), Pinterest (http://pinterest.com/caribbeanweekny), Instagram (http://instagram.com/caribbeanweekny), Foursquare (https://foursquare.com/caribbeanweekny) and Google Communities (https://plus.google.com/u/0/communities/103264607288184411307) to to further promote Caribbean Week events.
This social media initiative is meant to help engage closely with all key audiences online to expand and improve the relationships with travellers, influencers, bloggers, the media and partners.
“Through paid advertising we are reaching three million people in the tri-state area; over 25 million generally through additional tweets, etc. and hundreds of millions worldwide,” said Sylma Brown, the head of CTO’s New York office, in a written release.