Just in time for the launch of the new Caymankind marketing campaign, the Cayman Islands’ Department of Tourism has named Thomas Ludington, a top national-sales performer and veteran of the leisure travel industry, as the general manager of its U.S. National Office.
Ludington will oversee the operational aspects of the Cayman Islands’ marketing activities in the U.S. This involves directing its annual advertising and promotion activities, internet and direct marketing, brand management and development, research and reporting, management and development of staff, operations, administrative and financial management as well as managing U.S. industry relations and affinity groups, wholesales and other stakeholder groups.
Ludington is joining the DOT from LibGo Travel Inc., where he served in various senior roles, the most recent being vice president of product for the U.S. He also served the company as vice president of marketing for Hawaii, Tahiti, Western U.S and ski and director of advertising.
Over a 32-year career, he has demonstrated expertise in a wide range of marketing solutions including advertising, broadcast and print media, sports marketing, database segmentation and lead generation strategy. He has a Bachelor of Arts degree in communications from Seton Hall University, New Jersey.