Changing Demographics Boost Cruise Weddings and Honeymoons

Wedding and honeymoon cruises aren't just for the young anymore, they're also for the young at heart. Forty percent of the 460 travel agents surveyed by the Cruise Lines International Association reported that second-marriage couples are their largest source of business and 32 percent noted they are booking more weddings on cruises that include family and friends. "The wedding and honeymoon cruise business is off the wall," said Sylvia Berman, owner of Post Haste Travel in Hollywood, FL. "Because couples are marrying later, they know they'll have kids sooner and if they don't travel they might have to wait 10 or 12 years." Over half of the agents surveyed also said that the Generation X demographic, ages 28 through 42, now represent the largest group of honeymoon and wedding cruise guests, while Generation Y, ages 27 and younger, accounted for one quarter. "Because cruises are virtually all-inclusive, they are ideal for honeymoon and wedding couples and our member lines are definitely seeing an increase in this market," said Terry Dale, CLIA's president and CEO.

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