Contiki Vacations is launching the second round of its RoadTrip YouTube marketing campaign, this time highlighting Australia.
As part of the campaign Contiki invited 11 major YouTubers to share their Contiki Australia experience. Gatherings to allow fans to meet and greet the YouTubers, have been held in Melbourne (November 29), Sydney (December 1) and Brisbane (December 7).
“We are extremely excited to bring The RoadTrip to Australia shores this year,” said Alastair Campbell, global brand director. “Both international & domestic travel into Australia with Contiki is a key business priority for us & we have no doubt that the content created by the YouTubers will showcase the amazing product Contiki has on offer in Australia. The global reach & engagement with these influencers will drive a lot interest to one of the world’s most aspirational travel destinations.”
The campaign will have daily video uploads for Contiki's fans on the company's YouTube channel documenting the YouTubers' travels. In addition, Contiki will be testing the YouTubers with special challenges and offering fans the chance to win a trip around Australia with Contiki by voting for their favorite YouTuber. To enter the contest, travelers can visit www.ontheroadtrip.com.
The participants include Jesse and Jeana of Prank vs Prank, Alli Trippy from CTFxC, Troye Sivan, Jack Douglass of JacksFilms, Hannah Hart of MyHarto, Louis Cole of FunForLouis, Mamrie Hart of You Deserve a Drink and Nadine Sykora. ApprenticeA, headed up by Corey Vidal (Buffer Festival, Vlogumentary) will be producing content for the Contiki YouTube channel while the YouTubers will be filming for their own channels.