Jade Resort Residences & Beach Club in Costa Rica announced Agnelo Fernandes as its new president. Fernandes, a hospitality industry veteran with more than 20 years of operational, finance and brand marketing experience, will oversee all operations, finance, sales and marketing of the brand and its projects.
The opening of the first property in January 2011 marks his 13th resort-hotel launch. Beyond Costa Rica, he will also be involved in extending the Jade brand to other international projects.
Fernandes joins Jade from Canyon Ranch Miami Beach, where he was part of a leadership team tasked with the pre-strategy and opening of the first Canyon Ranch Living and hotel concept. Fernandes was a former director of sales and marketing for Sonesta Hotel and Suites. He has held leadership roles with Ocean Point Resort and Spa in Sunny Isles Beach and Rex Resorts in the Caribbean. For Rex Resorts, he led the re-launch of the brand in the Americas, repositioning seven resorts and opening two new resorts.