Cox & Kings 2012 Africa Brochure Emphasizes Customized Travel

Cox & Kings, one of the world’s longest established travel companies, has launched its new 2012 Africa brochure, which features private journeys, escorted group tours and new suggestions for luxury holidays in Africa. The Cox & Kings passenger numbers to Africa in 2011 have increased by 25 percent, compared to 2010, and tailor-made holidays to Africa make up 55 percent of all Africa bookings.

Louise Stanion, Cox & Kings’s Africa product manager, said, “People are feeling more
confident about devising their own itineraries in Africa with input from our experts and tend to have a greater knowledge of the destinations they want to visit. Clients still want our recommendations and value our feedback and input but are increasingly venturing away from the traditional tourist trails to see lesser-known sights.”

In South Africa, Cox & Kings has introduced several new luxury tour departures, including for Taste of South Africa, a 10-day, seven-night escorted tour, where clients can upgrade their accommodations and also choose to have private guides. Two new private itineraries include: The Three Kingdoms, a 14-day, 11-night private journey that combines highlights from Lesotho, Swaziland and Zululand, as well as the South African Safari, a 15-day, 12-night journey that takes place in three of the country’s best wildlife parks.

The escorted tour to Ethiopia is the bestselling group tour in the Africa brochure and, according to Louise Stanion, “Clients want to experience authentic destinations with culture and history. As the only African country never to have been colonized, Ethiopia has a rich heritage with fascinating rock churches, endemic wildlife and stunning scenery.”

In addition to Ethiopia, Madagascar’s group tour has also seen an increase in passenger numbers and is now four days longer, but at a similar price. There are two new suggested itineraries for the tour: Marvels of Madagascar, which explores national parks known for lemur sightings, and Island Hopping, which explores some of Madagascar’s tropical islands. There is also a new private tour for Namibia’s Natural Wonders, where clients travel overland with a private driver and they can set their own pace as they explore Namibia’s dune fields, salt pans, wildlife and more.


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