CTO to Celebrate Caribbean Tourism Month in November

The Caribbean Tourism Organization (CTO) will be celebrating Caribbean Tourism Month in November, reaffirming its purpose of leading sustainable tourism—"One Sea, One Voice, One Caribbean." This year’s theme is “Caribbean Comeback.'

The organization said in a press release, “It’s a theme that illustrates that as a region, we are on our way back from the devastating impact of the pandemic. Our member countries have worked tirelessly over the past 19 months to adapt to the ever-evolving environment thrust upon us by the pandemic. They have implemented a range of initiatives and stringent protocols to ensure post-COVID competitiveness and to rebuild confidence in the sector.”

One of the very positive signs of recovery is that as the markets reopen, the region is welcoming an increasing number of flights—including direct service to destinations that either never had such service earlier, or have not had direct service for several years. In the third quarter, some of the CTO’s member destinations recorded arrival numbers that not only rivaled, but also, in some instances, surpassed the corresponding months in 2019. This by no means suggests that the region is back to the pre-pandemic record numbers, and the CTO says it is fully aware of how quickly things can change with this virus. But it notes that this is an encouraging sign that the Caribbean comeback is on.

The theme is also an invitation to visitors to come back to the Caribbean to enjoy again everything that first attracted them to the region. They are invited to come back for the warm weather, the outdoors, the cuisine, the culture, the sunsets and the adventure. Visitors are also being encouraged to head back to the region for weddings and honeymoons, for hiking, the beach, the lakes and waterfalls, the flora and fauna, and the friendly and welcoming people.

The CTO, in conjunction with its member countries, has planned several social media activities in observance of Caribbean Tourism Month, including a #CaribbeanComeback campaign.

The organization also emphasizes the Caribbean’s appeal as a region for wellness, healing and rejuvenation. In this regard, it has announced that 2022 will be the year of wellness in the Caribbean. As the world grapples with the mental and physical toll that COVID-19 has imposed on everyone, the organization pitches the Caribbean as the place to return to for wellness.

For more information, visit www.onecaribbean.org.

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