Las Vegas Sands has announced that David Horton has joined the company as chief marketing officer. He will have overall responsibility for all sales and marketing functions, including revenue management, distribution strategies, guest experience, and product development.
Mr. Horton began his career working with independent hotels and resorts in sales, then quickly rose through the ranks assuming responsibility for all sales and marketing functions of large complex resorts. He joined Hilton Hotels almost fifteen years ago and for the past four years, has been responsible for the Hilton brand as the Global Head, Hilton Hotels and Resorts. With marketing responsibilities for 550 hotels and resorts across 85 countries and $11 billion in revenue, Mr. Horton developed and executed global brand strategies to meet long-term performance and growth objectives.
“David has extensive experience working for a global brand with large-scale developments. That experience is important to us as we continue to grow our existing businesses and look to expand into new markets,” said Michael Leven, president and chief operating officer of Las Vegas Sands. “His personal leadership style has enabled him to get deeply involved in all aspects of the marketing function and we think that will make him very successful here as well. He is a great new addition to our team and we expect he will add significant value to our organization from day one.”
Mr. Horton will be reporting to Chris Cahill, the company’s executive vice president of global operations. Mr. Norton replaces Rom Hendler, who the company announced has been appointed chief administrative officer.