The United States Virgin Islands Department of Tourism announced that Delta has strengthened its commitment to the territory with weekly Saturday service from Hartsfield-Jackson Atlanta International Airport to Henry E. Rohlsen Airport in St. Croix. The service will run from December 20 to May 10, 2015.
The new St. Croix service will operate on MD-88 aircraft with 149 seats, and will be backed by a joint marketing strategy between the airline and the Department of Tourism. Flights are currently available for purchase.
The department's marketing strategy to support this flight includes utilizing digital and social media and television. Additionally, several in-market activities targeting consumers, agents and locals of the island will be organized by the department.