Destination Vancouver Launches New Video Campaign

As travel gets easier for Canadians and Americans, Destination Vancouver is launching a new video campaign to reconnect visitors with the energic vibrancy of the city and showcase the transformational experiences it has to offer. The video is designed to instill optimism and invite visitors near and far to "#LoveVancouver."

After a challenging 19 months, Destination Vancouver’s new video celebrates the unique "urban rainforest" found only in Vancouver—nature coupled with urban experiences. It also highlights iconic Vancouver sights and tastes like the Stanley Park Seawall; Indigenous art exhibits at the Museum of Anthropology; epic views from Capilano Suspension Bridge; aerials from a Harbour Air flight; Aburi sushi and paddleboarders striking a yoga pose or two. From the West End, the home of Vancouver's LGBTQ2S+ community, to the rich heritage of Chinatown, it showcases how one city’s neighborhoods are defined by passions and rich cultures.

You van view the #LoveVancouver video here:

Keeping to local roots, the original song “Wild Heart” featured in the video is by Vancouver-based recording artist, songwriter and producer, Desirée Dawson. Desirée’s mother is of French-Canadian settler ancestry from Ontario and her father is of African descent from South Carolina

It will be released across digital video channels and Connected TV across Canada and Washington State beginning late October until spring 2022. As a drive market, travelers from Washington State are an important audience and this campaign will remind American visitors of all the new and familiar experiences awaiting them. This campaign aims to welcome back Canadian and U.S. visitors.

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