|Sugar Bay Resort & Spa will be rebranded as Dreams Sugar Bay St. Thomas Resort & Spa in November|
Apple Leisure Group’s subsidiary, AMResorts, is adding Dreams Sugar Bay St. Thomas Resort & Spa to its resort brand management portfolio starting July 1.
This is the fourth deal closed by the leading hospitality company in 2014, which has grown 20 percent in the past year. The contract also brings AMResorts’ award-winning brand, Dreams Resorts & Spas, to St. Thomas, U.S. Virgin Islands for the first time.
AMResorts will assume operations of the 294-room Sugar Bay Resort & Spa on July 1, at which point the resort will begin renovations to bring the property to brand standards.
The project includes upgrading all guest rooms, with 100 rooms updated to Preferred Club level. Official rebranding to Dreams Sugar Bay St. Thomas Resort & Spa will take place in November, making it the 12th property for the brand.
Clients visiting Dreams Sugar Bay St. Thomas Resort & Spa will enjoy magnificent 360 degree views of the Caribbean and access to the best beach in St. Thomas. Additionally, they will experience all the benefits of Dreams Resorts & Spas’ Unlimited-Luxury vacation concept.