Dubai has unveiled a new website to enhance awareness of the destination's golf travel offerings that includes - for the first time in one place - everything visitors and tour operators need to know about experiencing golf in the city.
Launched at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, golfindubai.com provides information on the first-class courses designed by legends including Ernie Els, Sir Nick Faldo, Colin Montgomerie and Greg Norman, as well as details on leisure and practice facilities and wider hospitality offers.
Golfindubai.com was launched by Falcon Golf, an entity announced in February of this year to optimize the benefits golf brings to Dubai working closely with key local stakeholders such as its golf clubs and tournament sponsors, as well as Dubai Sports Council, Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Emirates Golf Federation.
Helal Saeed Almarri, director general of DTCM, said "“with more courses in the pipeline to complement the world-class choices already available, and initiatives such as this new website, there is huge potential for the sport to help us hit our target of 20 million visitors by 2020.”
Falcon Golf is an affiliate of Falcon and Associates, a strategic advisory company working for the Dubai leadership. It was established in 2016 and given responsibility to optimize golf in Dubai by working closely with local stakeholders. Falcon Golf – through its Golf in Dubai brand – increases awareness and appreciation of golf as a leisure pursuit for discerning holiday makers, business travelers and Dubai residents. The organization is chaired by Peter Dawson, former chief executive of The R&A and secretary of The Royal and Ancient Golf Club of St Andrews.