An Easier Sell for Price-Sensitive NYC Visitors

Building off early success with select international markets, NYC & Company, New York City's convention and visitors bureau, recently launched its NYC Open/Book campaign worldwide. The initiative raises awareness of the value periods for travel to New York City, when visitors generally encounter less expensive airfare, wider availability of hotel and restaurant reservations, and more room to explore cultural attractions throughout the five boroughs. These dates--70 in all for 2007--often coincide with major U.S. holidays, traditionally slow travel periods for the Big Apple. The announcement came at the Travel Industry Association's 39th International PowWow. The Open/Book campaign was first introduced in the United Kingdom last fall, and later rolled out in targeted international markets, including Ireland, Italy and Spain. Each launch was accompanied by a web site featuring air and hotel deals specific to travelers hailing from each region. For more information, click "calendar" at [www.nycopenbook.com].

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

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