Silvio Nascimento has been appointed the new president of Embratur, also known as the Brazilian Tourist Board. Nascimento was formerly Embratur’s director of marketing, intelligence and communication. He replaces Carlos Brito, who has been promoted to minister of tourism.
Nascimento said, “We have done our best to represent and share Brazil, its beauties, the unique qualities of our people and our culture, in many promotions and events around the world. In the most recent campaigns alone, we had more than 1.4 billion impacts in countries that together represent more than 50 percent of the international tourists that Brazil usually receives. In the United States, the second largest source of tourists to Brazil, the numbers from our ‘Visa Free’ campaign are still expected to exceed 1.5 billion impacts.”
Brito, the new minister of tourism, said, “I am very happy to be able to pass on the Embratur presidency to a friend who accompanied and decisively collaborated so that we can now be optimistic about the present and future of the sector. I wish Silvio Nascimento an incredible management, and I am sure he will follow the line of work left by our president Gilson Machado at Embratur, which I also had the opportunity to follow as I will now also do at the Ministry.”
“I wish our now Minister of Tourism, Carlos Brito, much success in his new mission. I am sure that he will do the same exemplary and transformative work for the Ministry of Tourism that he did for Embratur, and I am also sure that he will follow the example of Minister Gilson, who is leaving the Ministry, as a true partner of the President of the Republic, Jair Bolsonaro, in for the sector and the country,” Nascimento added.
Gilson Machado Neto, the former head of Embratur and minister of tourism is stepping down to run for senate. Neto congratulated Brito and Nascimento, and left a message: “Our work involves dealing with tourism, with people’s happiness, and there is no country that does so much as Brazil. I leave with confidence in the team we created at Embratur and at the Ministry,” he said.
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