In addition to value, today's consumer is looking for a memorable experience. The idea of sitting and watching scenery is no longer appealing. Clients want to immerse themselves and take home a little piece of the destination. Our panel weighs in on the new active traveler.
Participating in the panel were Martin Rapp of Altour; Joseph Maniscalco of Auto Europe; Gianna Rivera of Accor Hospitality; Jody Bear of Bear & Bear; Jennifer Rosen of Hurtigruten; Leslie Rotkel of Leaders in Travel, LTD; Robin Fox of Pisa Brothers; Alex Herrmann of Switzerland Tourism; Jeremy Palmer of Tauck World Discovery; Simon Bradley of Visit Britain; Brit Sorensen of Visit Denmark; and The Travel Group's Ruthanne Terrero and Jose Barreiro.