Exclusive: Pleasant Holidays to Expand to Asia and Scotland

Tokyo, Japan - f11photo/iStock/Getty Images Plus/Getty Images
Tokyo, Japan. // Photo by f11photo/iStock/Getty Images Plus/Getty Images

As part of our coverage of Pleasant Holidays' Elite Experience in Maui, Travel Agent spoke with Jack E. Richards, CEO of Pleasant Holidays, and learned of the operator's plans to expand to Japan by December 11 and Scotland by next summer. 

“If you look at U.S. visiting data, there is year-over-year, double digit growth to Japan," says Richards, noting that 1.4 million tourists visit Japan annually. "That is a huge number. Those numbers get our attention. We follow the data closely and Asia is growing and continuing to grow.”

Richards also says the company will follow its Japan debut with additional Asian destinations, including Hong Kong, China, Thailand, Laos, Cambodia and Vietnam. Richards told Travel Agent that the other Asian destination will be launched within the next two years. 


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“When [Richards] made the announcement, I just thought it was awesome that Pleasant is selling Asia again,” said Dan Arriaga of Newhall-Valencia Travel Inc., one of Pleasant’s top five performing travel agents. 

As far as Scotland goes, Richards says it will mark Pleasant's 24th country in Europe. Pleasant also just launched Ireland last summer, something that Arriaga says will complement Scotland bookings.

"We do a lot of combined Scotland and Ireland trips," says Arriaga. "We send people to Scotland and tell them to jump on a 55-minute flight to Dublin. We usually get clients doing three days in Scotland and three in Ireland, so this is great news for us."

Visit www.pleasantholidays.com and keep visiting www.travelagentcentral.com for all your latest travel news. Be sure to follow Travel Agent’s Joe Pike on Twitter @TravelPike and Instagram @pike5260.

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