|(c) 2011 Expedia|
Expedia has released data on the growth in online travel bookings to Mexico. Expedia executives are currently in Mexico City this week for the 2011 International Tourism Fair of the Americas (FITA). Expedia executives are meeting with Mexico tourism authorities and hotel partners to discuss strategies for promoting travel to Mexico to Expedia’s global audience of travelers.
Key recommendations discussed are incorporating mobile booking channel, looking beyond traditional source markets to identify opportunities for new international demand, and taking advantage of the many marketing and distribution tools that can be provided to hotels, marketing campaigns and promotions. In addition, offering package bookings and value, which adds to demand for their property throughout the year.
Pablo Castro, director of market management for Mexico & Central America, Expedia, said, "This year, bookings to Mexico City have grown over 50 percent compared to 2010. This reflects the positive business dynamics of the largest city in Mexico, and also the fact that Expedia offers more hotels in Mexico City than any other online travel company in the world."