Fall Study Will Research Gay-Friendly Destinations

This fall, the Travel Industry Association (TIA) is teaming up with market research firm Harris Interactive and the gay, lesbian, bisexual, and transgender (GLBT) strategic marketing and communications agency Witeck-Combs Communications, Inc., to examine the preferences of GLBT travelers and to contrast their preferences with heterosexual travelers. The focus of the study will be to deeply examine GLBT preferences, attitudes, spending patterns and behaviors regarding destination and recreational choices for leisure travel (domestic and international), contrasting those findings with opinions of heterosexual adults. The results are intended to guide the travel industry to better understand what "gay-friendly" truly means to GLBT travelers and what impact or effect those perceptions have on travel decision-making. (JP)

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