Fall Study Will Research Gay-Friendly Destinations

This fall, the Travel Industry Association (TIA) is teaming up with market research firm Harris Interactive and the gay, lesbian, bisexual, and transgender (GLBT) strategic marketing and communications agency Witeck-Combs Communications, Inc., to examine the preferences of GLBT travelers and to contrast their preferences with heterosexual travelers. The focus of the study will be to deeply examine GLBT preferences, attitudes, spending patterns and behaviors regarding destination and recreational choices for leisure travel (domestic and international), contrasting those findings with opinions of heterosexual adults. The results are intended to guide the travel industry to better understand what "gay-friendly" truly means to GLBT travelers and what impact or effect those perceptions have on travel decision-making. (JP)

Suggested Articles:

VBT Bicycling Vacations and Country Walkers unveiled new tours and destinations for 2021, including Europe, South America and the U.S. Read more here.

The survey by Allianz found that younger people are slightly more willing to travel sooner than older Americans. Learn more here.

The dual-island nation expects to reopen its borders in October, although no date was given and it's uncertain whether Americans can visit.