Fiji Rugby "Sports" Tourism Board's Logo

Fiji Rugby has unveiled its newest ‘forward’—Tourism Fiji’s iconic "Fiji me" logo.
Under an agreement with the sport’s governing body in Fiji, Fiji Rugby Union, the national tourist office’s ‘Fiji Me’ logo has now been emblazoned across the chests of the national rugby team’s jerseys.
The logo has already been called into play twice in the international arena, featuring prominently in recent outings against Scotland and Ireland.
While the final result might have gone the opposition’s way in both matches, Tourism Fiji CEO Josefa Tuamoto said the very visible ‘Fiji me’ logo had proven a decisive winner for the national tourist office’s promotion of the destination.
“We know the world is watching every time our national squad walks onto the pitch,” he said.
Pictured from left to right sporting the new look Fiji Rugby jerseys, squad members Graham Dewes, Nasoni Roko and Kelemedi Bola.