Floridians Rally to Show Truth about Florida's Coastline

Agents who have clients that have reservations about travel to Florida's Gulf Coast in the wake of the BP oil spill will want to make note of the Great VISIT FLORIDA Beach Walk this Saturday, November 6, as volunteer organizations and beach-lovers across the state are preparing for what may well be the world's biggest beach rally. More 2,000 individuals and teams are signed-up to participate across Florida's 34 beach counties and 825 miles of beaches. The beach walkers will photograph, video and Tweet virtually every mile of Florida's coastline, six months after the oil spill.

This weekend's statewide Beach Walk and photo fest aim to show the world that Florida's 825 miles of beaches are as safe as ever, in photos uploaded in real time to the Internet by volunteers who will walk or paddle and shoot photos all along the Sunshine State beaches.

The collective online photo gallery is viewable at www.VISITFLORIDA.com/BeachWalk. Viewers can vote on their favorite of the 825 beach miles and be entered into a sweepstakes for their own Florida beach trip with the chance to win a Mazda Miata and $5,000 gift card. There will also be an interactive map displaying the photos taken that morning along each of the 825 beach miles.

These individuals include Scout troops, surfers, service organizations, tourism businesses, Big Brothers/Big Sisters, Keep Florida Beautiful volunteers, kayakers, firefighters, and wildlife conservation organizations.

Volunteer Florida, the Florida Lottery and the Florida Restaurant and Lodging Association partnered with VISIT FLORIDA, the state's tourism marketing agency, to host the Beach Walk.


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